Environmental Photography vs. Studio Photography 

Environmental Photography vs/ Studio Photography

Whether you are hoping to update your webpage, social media, or marketing materials, hiring a professional photographer to do the work is a wise choice.

Once you have made the decision to hire a professional, you should consider where your photoshoot will take place. Will your photos be taken in an environmental setting or in a studio? There are many benefits to both, however it is important to consider the following: 

1. 1. Price point: photographers may charge more if travel is involved. Set up time and number of subjects may influence cost as well. 
   2. Use for the photos: Will the photos be used to update your LinkedIn profile? Used to overhaul your entire website? Are the photos to share on social media or for advertising purposes? It is important to have a clear purpose in mind for your photos prior to beginning.  
   3. What is that desired imagery for the company and/or individual: should the photos be inviting and warm? authoritative and in control? trustworthy and comforting? creative and exciting, etc? Having a mood in mind can help for a smoother photoshoot. Talk with your photographer prior to the shoot on your thoughts and their recommendations to ensure your visions align. 

Once these questions have been answered, it is time to move on to the next step. Do you want your photos to be taken in an environmental setting or in a studio? Or maybe both? 

Considering these options, here are a few benefits to each.

Studio Photography

1. Set-Up: The photographer is able to have greater control of lighting and backdrop options. Since a studio is specifically designed for photoshoots there is a lot more control on the final outcome. 
2. Atmosphere: Within a studio, there are fewer distractions and more focus on the subject. The subjects themselves often times feel more comfortable since it is just them and the photographer. The studio also allows for the photographer to be personal with the subject. For example, the photographer can take breaks to show the subject the previous photos taken and give additional direction. The subject can decide if they want to change something or want to continue with a certain look that they liked. 
3. Time: A studio provides the ability to shorten the time the subject is spent in their photo session. The photographer has the capability to move faster for more shots since the equipment is mostly set up and there are fewer variables to control and adapt to. The subject just has to show up and the photographer will take it from there.

Environmental Photography

1. Setting: In an environmental setting, such as an office space or a lounge within the workplace, a photo session has a greater capability to showcase personality. The subject is in a place of familiarity which may put them more at ease. Another benefit of having the photo shoot on site is that it shows off the business’s workplace. Seeing employees within their natural environment is a great way to help their audience connect the workplace to the employees within. 
2. Mood: Often times, when a person knows their photo is going to be or is being taken, they are hyper-aware of their surroundings and a little nervous. The goal in any photo session is for the subject to feel comfortable and relaxed. During this time is when the photographer is likely to capture the best images. When a photoshoot is being done in a familiar place, the subject is more likely to feel at home. It can be less awkward for those who are not comfortable being in front of a camera. Sometimes a studio setting can feel very intimidating. 

No matter what direction you would like to take, it is possible to capture amazing shots when there’s a great team involved. If you are interested in hiring a professional photographer then please contact emily@i-r.com or visit https://www.i-r.com/photography/ for more information.

Emily Gregory- Communications director